Starting with ‘Why’ helps determine your business plan and strategy Crafting a successful business strategy often begins with unravelling a fundamental question: ‘Why?’ This simple yet profound inquiry, popularized by Simon Sinek’s Start with Why, holds the key to unlocking…

One of the best pieces of advice I received in my early years as an accountant and before starting my own business, was to read regularly. In business, it can be said that no problem or challenge is truly original.…