Creating Your Business Plan: Why starting with ‘Why’ matters
Starting with ‘Why’ helps determine your business plan and strategy
Crafting a successful business strategy often begins with unravelling a fundamental question: ‘Why?’ This simple yet profound inquiry, popularized by Simon Sinek’s Start with Why, holds the key to unlocking your business’s true potential.
The Significance of ‘Why’
Sinek’s philosophy emphasizes that a business’s purpose—the ‘why’—holds more sway over customers and employees than mere products or services. It’s about tapping into the deeper motivations that drive your organization forward.
How ‘Why’ Shapes Strategy
1. Grounding Your Business Goals
Your ‘why’ serves as the bedrock for your business goals, ensuring they align with your core purpose. For example, a revenue target of $500,000 may stem from aspirations like financial freedom or family security.
2. Guiding Decision-Making
A clear ‘why’ steers decision-making, helping you evaluate opportunities based on their alignment with your long-term vision.
3. Sustaining Motivation
Remembering your ‘why’ is a constant source of motivation. Success isn’t just about reaching a destination but about the journey and the progress towards achieving something meaningful. The ‘why’ keeps you driven, especially during challenging times.
Your action plan
- Get clear on your underlying ‘why’
- Identify goals for your business that help you accomplish your underlying ‘why’
- Identify the actions you need to take to achieve your goals
- Document your strategy
- Implement your plan
In business, ‘why’ acts as your north star, guiding every decision and strategic plan. By integrating Simon Sinek’s principle of starting with ‘why’ into your business planning, you not only enhance your ability to achieve goals but also ensure these goals are meaningful and fulfilling. Remember, understanding and embracing your ‘why’ is not a one-time act but a continuous process that can steer you towards greater business success.
Grab your own copy of Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek.
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